Mobile Search: How the Convergence of Local Search, Smart Phones and Consumer Behaviour Has Made Online Marketing a Small Business Priority
Sunday, September 21st, 2008
People are always asking me to blog more often, well here i go, I looked up some information on ’searching results’.
This number is up from the 70 % of Internet users who were conducting online local searches in 2007. … Significantly for small, local businesses whose focus is their company ‘ s storefront, rather than an online business, the Nielson results show that 90 % of the t…And, hence, the importance of Google Maps, perhaps the chief software application that is refining and defining the race for local business web pages that rank well i n search engine - read Google - results….Survey results from Nielson / NetSurvey, in conjunction with marketing firm WebVisible, indicate that 86 % of all Internet users in 2008 search for local products a nd services online….
More Google results related stuff I found:
Why the Google-Yahoo Ad Deal Is Nothing to Fear
… earch company for a certain category of keyword because they tended to receive higher sales for the higher spending. … SearchIgnite did not address differences in the results that advertisers obtained when running identical ads at the two sites….Yahoo, on average, collected a 38 percent premium over Google in one niche: the top ad position on a page for keyword searches involving a brand name. … Unless we were to assume that advertisers were dolts and overpaying at one site or the other for identical results, they were willing to pay more to a particular s…But it is also the result of the algorithms Google uses to select which ads are displayed. … SearchIgnite looked at differences in the cost-per-click bids paid by advertisers for identical ads that ran at the same time on Google and Yahoo for 15,000 keywords o ver a six-month period in 2008….
I decided to blog this result under ‘Google results’. Let me know what you think of this…
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