Buying your way to the top with Pay Per Click Advertising - by: Ed Kohler
Tuesday, August 5th, 2008Today I used Yahoo! to find more information on ‘overture terms’.. And this is one of the many results I found:
Yahoos program is run by an acquired company called Overture, and the results appear on Yahoo, MSN, AltaVista, and many other syndication partners. Why should I pay for traffic? … Keep in mind that you can choose exactly what search terms you want to advertise on, and you only pay when a searcher actually clicks on your ad, so it generally c…At the very least, consider installing the free tracking tools available through Google Adwords and Overture to measure which terms are delivering results for your b usiness….
source: Buying your way to the top with Pay Per Click Advertising - by: Ed Kohler, Michael emily’s Weblog
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